Monday, June 22, 2009

The Philadelphia Phillies a part of advertising technology???


The world's first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid for an advertisement on the New York station WNBT before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time." The Bulova commercial was the world's first legal television commercial and cost the Bulova Watch Company a whopping $9.00 USD.

This break-threw in advertising has now become the most widely used form of mass media advertising. According to gaebler.com, the standard half-hour of television contains 22 minutes of program and 8 minutes of commercials - 6 minutes for national advertisements and 2 minutes for local advertisements. Over the course of 10 hours, a television viewer may see upward of 3 hours of advertisements. Although the number of advertisements has increased, the amount of time for an advertisement has decreased. In the 1960’s television advertisements ran approximately 60 seconds in length, today they run about 30 seconds.

For more information check out
http://www.bulova.com/about/history.aspx.
~Angela


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